Launching your site, it’s fundamental to position yourself online with a strong, professional destination that gives clients the impression you mean business and the motivation to need to connect more with your business. With this in mind, consider these reasons why having a strong site is vital.
- First Impressions Count
This is very key – we live in a world where people Google before they shop, visit online review sites like Jumia before they buy and “check-in” via Facebook, Twitter and Instagram as they go about their days. Because of this, you want your first impression to be the best it can be. Beginning with your website, consumers are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office. They’re likely to dismiss you entirely, as well, should they believe your website doesn’t reflect the kind of experience your business – or a business like yours – should offer.
- Reach More Prospects Online
A website is an important marketing tool for any business. A good website design makes it a very effective marketing tool. It is most needed when your business is starting up new. With a website, you can potentially reach a larger number of prospects. There is a great possibility of reaching many potential customers online than offline. In Nigeria and Africa, this is increasing very fast with improved internet access. Mobile phones and social media are key factors.
- A Responsive Website Design
Did you know that a decent site gives you an appealing web presence. It passes on professionalism, reliability and authority. It will positively affect your brand value. Without a decent web site, your businesses or organizations space on the web might be harming and not useful. A responsive web site is very vital. This is vital for right cross device display. Your site will be seen on cellular mobile phones, ipads, tablets, desktops and even huge screen TVs.