Reasons to Redesign your website Right Now

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Redesigning your website is probably one of the last things you think about in your business. However, it’s important to understand and acknowledge the critical role your website plays in your customer acquisition efforts and the overall impact that it has on sales and revenue. For marketing to be effective, every touch point with a prospective customer must be in alignment. That includes your website which is one of your most important salespeople. That’s why when considering a website redesign, which is your main storefront and a key player in your lead generation efforts, you should.

Here are eight (8) reasons to redesign your website:
  1. To communicate brand values better
    Branding your store or business is key to communicating to your customer what your products and services stand for. Keeping your brand top of mind is also imperative to influence a consumer’s buying decision. To top it all off, many consumers today lack trust in brands, so making your brand authentic is a challenge every marketer faces.
    How you communicate your brand to the masses can impact your effectiveness and determine if a customer recognizes your corporate message or chooses to ignore it.
    At Nolimitbuzz, we are is all about helping other companies achieve social media success.
  2. Your website isn’t responsive
    Your website visitors may be using different mobile devices such as an iPad, iPhone, Tablet, Samsung Note etc. Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. In reviewing your analytics if you discover that a large chunk of your website visitors are originating from a mobile device it’s time for a responsive design. A responsive design makes it possible for visitors to navigate your website easily across all these unique devices, providing a great user experience. Furthermore, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.
  3. Your website currently does not support a content marketing strategy 
Implementing content marketing as part of your marketing strategy can help you build trust, establish credibility and increase traffic and leads. If you are planning to implement a content strategy and your current website architecture wasn’t built with a content strategy in mind, a website redesign can make it easier for visitors to find your content, for you to cultivate a lead database and implement marketing automation. A new website will help you to set a better foundation to get you on the right path to successful content marketing.
  4. You want to increase your website lead generation.
    A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across each website page, including on your blog, so that you are taking greater advantage of every opportunity to convert visitors into leads will significantly contribute to your bottom line.
  5. Improve your website security
    May be one of the greatest concerns of our time is cyber security, and small businesses and entrepreneurs are just as susceptible to website hacking and viruses as larger businesses. If your website was built years ago and hasn’t been updated since, you are at greater risk for malware and hacking.
  6. It’s slow
    Personally, you would not want a website that is frustrating to use and due to the increasing internet speeds available, users have lower tolerances for wait times. This is very important
  7. It doesn’t sell your products
    Focus on your return on investment (ROI). All the traffic in the world won’t help you if it doesn’t create money. Reconsider how you advertise your products and services. Make it easy for customers to make a purchase. If you do have a high number of views, consider additional advertising.
  8. Your brand isn’t visible
    Are visitors connecting with your company? Do some research to see if people walk away with your intended message. Think about your brand statement, is this visible on your website?
  9. It’s a hard to update
    Fresh content drives traffic. If you don’t update your website, people won’t have a reason to come back. Frequent updates start with simple processes. If your site is hard to update, updates will take more time. Content Management Sites (CMS) such as WordPress have built-in solutions to make updating a website easier. If you have a complicated website with few updates, consider simplifying your process.

If some of these factors apply to your website, you have taken the first step to improving your business. But you’re not done yet. You will need to conduct additional research to find the root of your website’s problems. Website updates may seem challenging, but they are worth all the effort in the end.

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