In the midst of this humanitarian and depression, us marketing people need to be agile with our strategy and adapt to the changing landscape. The audience you’re marketing to is distracted personally, professionally, or likely both.
This means that within the short term you’ll got to change your approach a touch , and respect the very fact that what you’re trying to market won’t be a top priority for them.
Here are some ways you’ll be a far better marketer right now:
Focus on Helping, Not Selling
Your organization’s role is to be the expert in your given industry. Your customers and prospects address you to find out the way to best navigate your specific area of experience . brooding about ways in which your customers could be needing your expertise during this time of crisis can guide you to develop content that helps, not just sells.
Keep People Informed
During times of utmost uncertainty or natural disasters, marketing also can play the role of keeping your current customers informed of your business operations. Updating your website or doing an email campaign to tell customers of changes to your services may be a nice way of showing that you simply are aware of their potential needs.
Build Trust and Relationships
When this over, and it’ll eventually end, your goal is to be left with customers and prospects who trust your brand. Using this point to create relationships through thoughtful marketing, educational content, and community building will allow your organization to recover stronger than ever when the planet gets back to “normal.”
Marketing is all about helping people reach their desired change. To point out them a path of the way to get from point A to point B. this is often a time of utmost change, and a chance for you to be impactful in your small a part of the planet .