Website Questionnaire
Personal Information
Let's get to know you!
First Name
Last Name
Email
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Your Business
Let's get to know your business!
Give a short summary of your business. (1-2 sentences)
Why does your business exist? What is the story behind your business and the core values that drive you?
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Your Business
Let's get to know your business!
What problems are you solving for your customers?
Why do clients/customers choose you? What sets you apart?
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Your Business
Let's get to know your business!
How are your clients/customers finding you? Social media? Referrals? Ads?
Do you have a mission statement or tagline?
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Your Business
Let's get to know your business!
What are your goals for your business? 1 year? 3 year? 5 year?
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Your Audience
Let's get to know your business!
Describe your current clients/customers:
What is their situation right now? What problems are they facing?
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Your Audience
Let's get to know your business!
What do they want? What is their ideal situation?
Are there any new clients/customers you would like to start attracting? If yes, please expand on that.
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Key Competitors
Let's get to know your business!
List 3 competitors to watch in your industry. Please provide their name and website and/or social media.
What do you like or admire about them?
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Key Competitors
Let's get to know your business!
What do you dislike about them?
What is going to make your ideal client choose you over them?
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Your Brand
Let's get to know your business!
List 2-6 descriptive words that you feel describe how you want your clients/customers to perceive your business?
Do you have any color preferences for your brand? Are there any colors you would like to stay away from?
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Your Brand
Let's get to know your business!
What are 3 brands that you love the design of? What specifically do you like about each of them?
Please give a few examples of logos and typography that you believe are in line with your brand and describe why.
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Your Brand
Let's get to know your business!
You can leave a link to your Pinterest board here:
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Your Marketing
Let's get to know your business!
How are you currently marketing your business?
How do you plan to market your business in the future?
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Your Website
Let's get to know your business!
What is the main goal of your website? Ex: contact form enquiries, direct bookings
Do you currently have a website? If so, why are you unhappy with the current site?
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Your Website
Let's get to know your business!
What do you think a new website will do for your business?
When coming to your website, what are your customers looking for?
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Your Website
Let's get to know your business!
What are the key features or plugins that you want to implement on your website?
Is there anything else that you would like me to know before we get started?
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