There’s no better way to establish this connection than the use of brand videos.
Video leaves a lasting impression in the brain
Your brain much prefers information that is easy to digest and interpret. That’s why we enjoy watching images and video.
When we hear information, we’re going to remember about one-tenth of what’s being said a few days later. When applicable imagery is incorporated, retention goes up to about two-third. This is why a lot of businesses use explainer videos.
Videos get us emotional
It’s no secret that appealing to people’s emotions is one of the best ways to get them to engage with your content, and one of the best ways to create an emotional experience is through videos.
Undoubtedly – emotions drive action. Videos can move us; make us laugh or cry. It can motivate us to take action. It can humanise your brand and forge a bond with your customer.
Videos are great for SEO
Google always keeps its user in mind. When we all started using our smartphones to search online, Google responded with an SEO update that kicked you down a few notches if your website wasn’t mobile friendly.
Similarly, it now has a preference for websites with video, going as far as increasing the chances of making it to the front page by 53 times.
We’re time-poor in the information age, and your brand only has a short window to capture customer attention.