Consider these facts:
90% of web consumers say that a video helps them make a decision to buy a business’ product or service
65% of executives who watch work-related videos visit the business’ website afterwards
A well-done brand video greatly helps your audience/customer relate and identify with your business. A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to transact business with you.
If a picture says a thousand words, imagine what a video says.
Liraz Margalit PhD a renowned psychologist once said “Videos are processed by the brain 60,000 times faster than text. Think about the heavy lifting your cognitive system has to do when reading an article vs. watching a video clip!”
Videos enable you to pass a lot more information to your audience/customers in a fraction of the time compared to other media.
Video is a more immersive experience than reading text. This results in not only more information being conveyed but an emotional connection with your audience.
Video is one of the top shared pieces of content on social media. If your video is relevant to your audience and resonates with them, they will share it with others who they think it will be useful for or to illicit a similar reaction. This gives your message the opportunity to engage more potential customers. Such organic targeting of individuals means your content will naturally reach the right people if it’s effective in its messaging.
Google is designed to get the most relevant information to the user, the more informative Google deems the information or content, the more likely it is going to put it further up the user’s search results. YouTube is owned by google, so you don’t need an SEO genius to tell you that google will ‘favour’ results from YouTube over all others. YouTube on its own is also the second-largest search engine in number of search queries right after google, hence the use of videos increase your business’ online presence.