IMPORTANCE OF VIDEO MARKETING
First off, utilising video in your content marketing will improve your SEO. Adding a video to your website will increase the chance of your front-page Google result.
Every contact with video contents force attention and creates a sense of importance of the brand. Capturing attention is key to effective marketing.
3 Higher Engagement
We’ve heard over and over that visual content is the key to great engagement. Video is no exception. So when you’re considering what types of posts to schedule on social networks think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.
4 Greater Optimization Opportunities
How much of your latest blog post did readers consume? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? The truth is, it’s hard to answer these questions on text-based contents.
Video, on the other hand, has this feedback loop built in. Measure click-through rate, drop-off points, or number of times watched. You can even drill this down to an individual level.
It all boils down to this: the feedback loop for videos means you know what’s working and what’s not.
65% of viewers watch more than ¾ of a video, which is more than what we can say about text-based content. So, if you have a message to get across video might be the way to go.
You slaved over that email copy for days and it contains important information for your customers! But does it resonate? Will it drive results? Will recipients even read it? Enter video, The use of video in emails has been shown to double click-through rates. More effective emails with videos.
Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like the tone of voice, face expressions, and music, to name a few.
While you may not have felt the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making.
The number one reason for using video in your content marketing plan? Video converts more customers. Simple, right? Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Need we say more?