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HOW TO EXECUTE A VIDEO MARKETING STRATEGY

HOW TO EXECUTE A VIDEO MARKETING STRATEGY

. You need to strongly determine what your video content will accomplish (and for whom).

Create a video marketing mission, you’ll want a video marketing mission statement. A simple, one-liner that sums up:

  1. what type of content you’ll make: Educational videos? Entertaining? Practical? A mix? Your brand’s tone and audience’s needs should determine your approach here.
  1. Exactly who you’re making this content for, outline your target demographic with as much detail as you can.
  2. What your audience should take away from your videos: What’s the value add of your content in particular? What does it help your audience do?

To justify videos that may be unrelated to your B2B product (often the mark of true content marketing), your business needs to understand why you’re creating video stories. What are you trying to accomplish and with whom?

 

 

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